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Our mission

We provide top quality children’s clothing, focusing on sustainability, ethical standards of production and conscientious ways of consuption. We believe in our product as does our community of loyal customers who have been the anchor of our business for years. Our repeat customers trust our product execution and are relentless believers in our fashion brand. They are a true testament to our good reputation as we strive to improve and meet their ongoing needs. Our motto “less is more” does not only apply to our design processes of unfussy and uncluttered kids styles, but also in our environmental footprint. Our manufacturing processes are well considered and responsibly executed. Small batch production and minimization of waste has always been our MO. We are proud to have established a company that is kind to humans and to the planet, while having so much fun creating unique and beautiful clothing pieces for the little ones.

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