Welcome to Plümkids Label.


A children's line created and founded by clothing designer Jas Ogar. We love creating fun, simple, minimalist and comfortable clothes for babies and kids. Our goal is blending quality fabrics with polished aesthetic, and creating unique, modern and fashionable clothing pieces for your kids that fit comfortably and feel good on the skin. We believe that less is more. Our fashion statement centers around the idea of minimalism, de-cluttered life style, clean lines, and visual simplicity. Our clothes are gender neutral, made of the highest quality cottons and bamboo fabric. They are gentle on the skin, comfortable to wear, and with proper care, made to last. Our focus is sustainability and fair trade. We choose fabrics that are gentle on nature and outsourced in Canada. Every piece is made with minimum wastage.

PLÜMKIDS LABEL is designed, 100% handmade and produced in St Albert, Alberta, Canada. 

Our small company's driving force is GIVING BACK. 10% of every TINY HUMAN item goes to support charities that aid financial and medical needs of children. "Tiny Humans FOR Tiny Humans."

With Love,




Jas Ogar was born and raised in Novi Sad, Serbia where she received her training in classical piano. Her passion for art and interest for style and design started at early age. In 1996 she immigrated to Canada, where she earned her Bachelor of Arts with Performance Major (2000), and has taught piano privately and at schools for over 16 years. A self taught seamstress and pattern maker, she endeavored into her old passion of designing custom clothing for children in 2014. What started as love for fashion and a hobby, unwittingly turned into a business on high demand. In 2016, PLÜMKIDS label was born and by the creation of a highly sought “Tiny Human” Collection that was released in 2017, PLÜMKIDS Label solidified its placement as a recognized fashion house in the world of Children’s clothing. Jas Ogar designs, illustrates and heads on a team of professional clothing makers, ensuring quality, sustainability and fair trade as an integral part of her personal values and company she created.